Rental Advertising: Secrets to Standout Listings

In this short course, we’ll cover the essentials of creating effective rental listings and advertising strategies to attract the best tenants. Successfully marketing your rental property is crucial for minimizing vacancies and finding quality tenants as well as ensuring continual cash flow. This lesson is taken from the Listing and Advertising section of our Landlording A-Z course. If you have already taken that complete class, you do not need to sign up here.

After you complete this course, you will be able to create a listing for your rental property on the most popular rental listing platforms like Zillow, Trulia, Apartments.com, and many others. You will learn how to set the optimal price for your rental to maximize income while reducing time on the market. You will also be able to create your own tenant selection criteria, market your property, and select the best tenant from your application and screening process.

Rental Advertising: Secrets to Standout Listings

Rental Advertising: Secrets to Standout Listings

In this short course, we’ll cover the essentials of creating effective rental listings and advertising strategies to attract the best tenants. Successfully marketing your rental property is crucial for minimizing vacancies and finding quality tenants as well as ensuring continual cash flow. This lesson is taken from the Listing and Advertising section of our Landlording A-Z course. If you have already taken that complete class, you do not need to sign up here.

$19.95

Why Enroll in This Class?

  • Attract Better Tenants, Faster: Crafting a compelling listing means more qualified applicants and less time sitting vacant. This course teaches how to highlight a unit’s strengths, write irresistible headlines, and showcase professional photos that drive clicks and showings.
  • Learn Proven Marketing Strategies: From where to post to how to boost exposure, you will gain insights into platforms and tactics that maximize reach.
  • Reduce Vacancy Costs: Every extra day a unit is empty costs money. Learning to market strategically can cut your downtime between tenants—and that adds up.
  • Avoid Legal Pitfalls: Fair housing laws apply even in your ad copy. This course will ensure you don’t make unintentional legal mistakes that could lead to penalties or discrimination claims.
  • Build a Professional Brand: Consistent, well-branded listings elevate your reputation. A polished advertising approach positions you as a serious, trustworthy landlord, which attracts respectful tenants.

Who is this Class For?

  • New Landlords: You have just started your journey being a rental property owner and want to learn how to manage rental property, including where to list your property for rent and how to find the best tenants.
  • “Mom and Pop” Landlords: You are an independent landlord who likes to manage your rental on your own, and are looking to do it more efficiently and more profitably for the long term.
  • Accidental Landlords: Maybe you have recently taken over a family member’s property or have moved from your own home and want to rent it to others while still working, traveling, or living in another state or country. You will learn ways to save time and enlist the help of others.
  • Real Estate Investors: Learn the financial tools and metrics to understand how your property is performing and ways to manage and improve your property’s profitability.
  • Experienced Rental Property Owners: You already know how to manage rental property, and maybe even have a portfolio of rentals, from single family homes to multi-family buildings but you want to learn new tenant relations and communications strategies and explore tools that can help you organize and track your properties more effectively.

Frequently Asked Questions

Will I learn how to manage rental property?

Yes!

What am I actually going to learn in this landlord course? 

We cover all of the essential steps and tasks involved in listing and advertising your rental property, from creating and posting compelling listings on rental listing platforms, to optimizing your rent pricing, developing tenant selection criteria, preparing for showings, screening, and more… 

What if I’m not satisfied with the landlord course content? 

We offer a 14-day money-back guarantee. If you’re not happy, just let us know! 

How long will I have access to the online course? 

You will have lifetime access to the Listing and Advertising landlord course materials. 

What if I want to learn about other things landlords need to do?

No problem! You can bundle this class with other task-specific classes we offer, including tenant screening, rent collection, maintenance, or get it all in our Landlording A-Z class. See all our course offerings here.

I have a specific question about my rental property. Are you available for one-on-one coaching?

Yes! We do offer individual coaching plans. Sign up for a free 15-minute consultation with us, and we can learn about your goals and questions and recommend a specific coaching plan.

Listing and Advertising – Agenda:

  • Importance of Effective Listings
  • Setting Rental Prices
  • Creating an Effective Rental Listing
  • Advertising Your Rental Property
  • Selection Criteria
  • Pre-Screening and Showings
  • Applications and Screening
  • Takeaway

Who We Are

At Landlord Gurus, our commitment is to provide expert advice on the complex and important issues faced by independent landlords and property managers. Together we have over 30 years of experience in residential property ownership and management. In addition to sharing our own expertise and experiences, we call on specialists to help us continue to learn how to manage rental property, including maintenance, law, tenant management, and more. Learn more about us here.

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